Who is Anna?
The name Anna is Clear is dedicated to a beautiful Italian model whom we met a few years ago at the Cosmoprof Bologna, the biggest cosmetic event in the world. Anna was working as a hostess for an Italian brand which had a booth opposite of our booth. She flashed her smile at every person entering her booth. She gave them the best service and a warm welcome. Anna was absolutely gorgeous. Like everybody else we fell in love with her. Over the days we became closer, and we all got to know each other. We noticed her facial skin had some minor imperfections. She told us that since her modelling career started to take off she was getting pimples and spots. It was very frustrating for her. She had never had them before. Not even in her teenager years. Although Anna followed a perfect daily skin routine as recommended by dermatologists, the breakouts kept coming. She had tried every product available on the market, with the only result being dried out skin. We had just finished our clinical testing on our new product preventing comedones and spots and offered Anna a sample. We thought that we would never hear from her again.
Surprisingly the next week we got a phone call from Italy. Anna was on the other end of the line; we almost couldn’t hear what she was saying. She screamed and yelled, and told us she didn’t know how to thank us. The product samples we had given her had done a tremendous job, Anna was clear from any pimples and spots……..
We looked at each other and instantly knew the brand name for our product..... Anna is Clear!